Consumer Behavior: Building Marketing Strategy Hardcover
USD 7.32 USD
Specifications
| ISBN | 9781259232541 |
| Subject Area | Business & Economics |
| Publisher | Mcgraw-Hill Education |
| Item Length | 10.2 in |
| Publication Year | 2015 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1.3 in |
| Item Weight | 51.1 Oz |
| Item Width | 8.3 in |
| Number Of Pages | 816 Pages |
This textbook covers both theory and hands-on exercises in equal measure.